Batangas City, Philippines — The Lyceum of the Philippines University–Batangas (LPU-B) successfully implemented an Online Entrepreneurship Course as part of the ECOViP initiative, aimed at strengthening higher education institutions’ role in promoting sustainable tourism and improving graduate employability.
The course was officially announced on March 23, 2024, through LPU-B’s Facebook page, with registration open from the same date until May 15, 2024. A total of 92 students enrolled in the program, composed of 4th year Tourism students, 2nd year IT and Computer Science students, and 1st year Biology students.
Designed to introduce the fundamentals of entrepreneurship, the course covered three major modules: entrepreneurship fundamentals, business model creation, and implementation and communication techniques. These modules equipped students with essential knowledge such as identifying business opportunities, developing sustainable business models, crafting proposals, and effectively pitching business ideas.
The course was delivered through a combination of digital platforms, including a Learning Management System (LMS) for content and assessments, Zoom for virtual sessions, and communication tools such as Messenger for real-time interaction. The program was led by faculty experts, with Hazel T. Venus serving as the lead instructor, alongside guest lecturers Aristeo Cueto and Maria Fe L. Meñez who contributed specialized sessions on pitching and funding.
Out of the 92 participants, 42.4% successfully completed the course, with Tourism students demonstrating the highest completion rate at 67%. Despite lower participation from other programs, the initiative recorded strong engagement from its primary target group.
Feedback from participants highlighted the relevance and value of the course content, particularly in enhancing entrepreneurial thinking and practical skills. Many students cited the pitching component as the most beneficial, while also recommending more interactive activities, real-life case applications, and face-to-face sessions in future implementations.
The program also encountered challenges such as scheduling conflicts, delayed class start, and limited participation from non-tourism programs. To address these, organizers introduced Saturday synchronous sessions, extended assessment deadlines, and allowed asynchronous learning for those unable to attend live discussions.
Moving forward, LPU-B plans to integrate the online module into existing entrepreneurship courses, begin implementation earlier in the academic calendar, and strengthen collaboration across academic programs to increase participation and completion rates.
The Online Entrepreneurship Course marks a significant step in LPU-B’s commitment to innovation in education and its continued support for developing future entrepreneurs in the tourism and related industries.
